Kodansha launches project to turn “anime openings” for non-existent series into original IPs
Openings that become popular with fans will be adapted into anime, manga, novels, and other forms of media.
Existent is a Linux and PC title that launched in November 2022. The game has recently drawn attention as part of a broader Kodansha initiative exploring how anime opening sequences - particularly for fictional or non-existent series - might serve as springboards for developing original intellectual properties across multiple media formats. The publisher's approach suggests interest in reverse-engineering creative IP development by starting with compelling visual and musical hook material, then expanding successful concepts into anime, manga, novels, and other adaptations based on fan reception.
Openings that become popular with fans will be adapted into anime, manga, novels, and other forms of media.