Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in where studios spend money
In chasing the money, Mattel Game Studios doesn't seem particularly interested in Steam or consoles.
Toymaker is an action-adventure RPG released on PC in March 2017. The game arrived during a period when independent developers were exploring unconventional approaches to the action-RPG space on Steam.
More recently, Mattel's broader gaming initiatives have shifted focus away from traditional platforms. The toy manufacturer established a new game studio with priorities centered on live-service ecosystems like Roblox and Fortnite, signaling where major entertainment companies are directing resources. This move reflects industry trends toward mobile and platform-agnostic development over console and Steam releases.
In chasing the money, Mattel Game Studios doesn't seem particularly interested in Steam or consoles.