Snickers made a digital candy bar you can ‘feed’ to ChatGPT when it gives bad answers
Snickers is taking its long-running “You’re Not You When You’re Hungry” slogan into the AI era with a digital candy bar designed specifically for chatbots.
Candy Bar is a casual simulation game where players manage and interact with a digital candy bar. The title gained unexpected attention when Snickers partnered to create a version designed for use with ChatGPT, allowing users to feed the virtual candy to the AI when it produces unsatisfactory responses. The concept playfully adapts the brand's longtime advertising campaign around hunger and mood into the emerging landscape of AI interaction, blending gamification with contemporary chatbot culture.
Snickers is taking its long-running “You’re Not You When You’re Hungry” slogan into the AI era with a digital candy bar designed specifically for chatbots.