Brigador is an action game from indie developer Stellar Jockeys that launched on PC, Linux, and macOS in 2016. The studio has remained active in the years since release, exploring avenues beyond the game itself to sustain the project. Recently, the team discussed their experience producing and selling enamel pin merchandise tied to the game, detailing what they learned about manufacturing and distribution in that space. For smaller independent studios, merchandise has become a recognized part of the business model, and Stellar Jockeys' willingness to experiment with it reflects how modern indie developers approach their work across multiple channels.
via Gamesindustry
Since the indie boom of the 2010s, one piece of advice commonly given to smaller studios has been the value of merchandise.
