Azur Lane is an action card game released in 2017 for mobile platforms. The naval-themed gacha title has maintained an active presence through various promotional tie-ins and merchandise ventures. Recently, the franchise expanded into an unusual marketing territory with premium rice products, where the grain was exposed to gyaru-style ASMR audio during cultivation via both field-wide speakers and individual headphones. The collaboration represents the kind of unconventional cross-media experimentation the game's publisher has pursued to keep the property in the cultural conversation.
Yostar has launched the latest Azur Lane limited-time event, “Tales of the Paranormal,” now available on iOS and Android. The event runs from September 8 through September 30, 2026, and adds six new shipgirls, including the Ultra Rare Azuchi and Tiger, alongside new skins and eve…
via Automaton-Media
The ASMR was "administered" to the rice through speakers installed at the rice fields as well as individually, by headphones.