DuckDuckGo is a privacy-focused search engine that has expanded into unconventional product territory. The company recently launched a tongue-in-cheek collaboration with eyewear brand Knockaround, releasing limited-edition sunglasses marketed deliberately as "Normal F***ing sunglasses." The stunt appears to be a commentary on the current trend of AI-powered smart glasses, positioning DuckDuckGo's offering as a stripped-down alternative that prioritizes simplicity over technological gimmickry. The campaign reflects the company's established brand voice - willing to use irreverent humor to distinguish itself in a crowded tech landscape.
via Dexerto
The search engine unveiled the limited-edition shades as part of a collaboration with Knockaround, describing them as “Normal F***ing sunglasses.”