CULTivation is a casual indie title released on PC in early December 2025. The game has drawn attention for an unusual real-world tie-in: a collaboration with Azur Lane to produce premium rice balls made from rice exposed to gyaru ASMR audio during cultivation. The audio was delivered both through speakers at the rice fields and individual headphones, creating a distinctive product that bridges the game's agricultural mechanics with a tangible merchandise offering.
via Automaton-Media
The ASMR was "administered" to the rice through speakers installed at the rice fields as well as individually, by headphones.