Nvidia forced EVGA to make a loss on most popular GeForce RTX graphics cards, says former manager
Brendon Ray Hedrick, who used to be a manager at EVGA, says the RTX 20 starting price cards were loss leaders "to keep Nvidia happy."
Forced is a hack-and-slash RPG that blends dungeon crawling with fast-paced combat, available across multiple platforms from PC to consoles. The game has maintained a presence over the decade since its 2013 release, with developer Bulkhead navigating the challenges of indie game support over time. Recent coverage suggests the studio has faced mounting pressure from ongoing project demands, with the team reportedly taking forced time off as workload intensified - a common pressure point for smaller studios managing live games or multiple titles simultaneously.
Brendon Ray Hedrick, who used to be a manager at EVGA, says the RTX 20 starting price cards were loss leaders "to keep Nvidia happy."
Bulkhead's been on the back foot since the game went fully public