PUBG Mobile continues to pursue an aggressive licensing strategy as the battle royale chases Fortnite's collaboration success. Recent partnerships have ranged from practical automotive tie-ups - including a Ferrari supercar addition - to more unconventional brand crossovers, all aimed at maintaining player engagement and cultural relevance. The game's partnership approach has been inconsistent compared to its competitors, though collaborations with major franchises like Naruto Shippuden suggest an attempt to court mainstream appeal.
On the esports side, G2 Esports has partnered with PUBG Mobile Esports to develop the Western Europe market, planning grassroots competition and creator initiatives leading into the 2026 PUBG Mobile Club Open regional wildcard. The investment signals confidence in the game's competitive potential in regions where it's historically underperformed relative to other battle royales.
via Pocket Gamer News
Believe it or not, it wasn't so long ago that many brands were protective of what cars people could drive in films and other media. You wouldn't want a bad guy driving your flagship SUV, would you? Well, things have certainly changed as PUBG teams with American manufacturer Linco…
via Pocket Gamer News
Whenever a new update for a well-known game crosses my desk, I immediately look for the most interesting thing about it. Sometimes that can be difficult, but not so with PUBG Mobile and its version 4.6, which introduces not just a host of new collaborations, but also the limited-…
via Pocketgamer
To help get you primed and ready for another week in mobile gaming, we’ve curated the biggest stories you need to know from the last seven days. 1) PUBG Mobile Light is now available for pre-registration ... [ MORE ]
via Pocketgamer
PUBG Mobile Light has officially opened pre-registration shortly after the new version of the battle royale was revealed. Pre-registration began rolling out today through Google Play and the App Store, with closed beta testing access available in selected countries. ... [ MORE ]
via Pocket Gamer
Level Infinite has announced that PUBG Mobile Light is now available to pre-register for both iOS and Android. On top of that, they also revealed that closed beta test access has rolled out in specific countries, though they didn't say which. If you're not in those mystery region…
via Pocketgamer
To help get you primed and ready for another week in mobile gaming, we’ve curated the biggest stories you need to know from the last seven days. 1) PUBG Mobile Light to launch in 2026 with lower device requirements ... [ MORE ]
via Esports Insider
G2 Esports established a partnership with PUBG MOBILE Esports last month, focusing on Western Europe. The initiative spans creator activations, grassroots competition, and looks to grow the region through the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard. Together, G2…
via Pocket Gamer
I think it’s fair to say that Fortnite are the king of the collab, being able to draw in everyone from world-famous musicians to movie franchises and indie hits, whereas the other top battle royale, PUBG, and PUBG Mobile, have had a more erratic journey to the top. Although you c…
via Pocket Gamer
PUBG Mobile's had some nutty collabs over the years (again, the luggage company), and while it's broken that trend by collaborating with major series such as Naruto Shippuden, there's always room for something a little more out there. But then, I don't think you'll complain about…