via Gameworldobserver
Microsoft has come up with a way to add ads to loading screens and cutscenes
Microsoft’s gaming division has filed a patent for a system that could integrate ads into console and PC games.
The Come Up
Released May 19, 2017
Perspective Third person
The Come Up is an adventure game released on PC in May 2017. Recent coverage has focused not on the game itself, but on broader industry developments - specifically, Microsoft's patent filing for technology that would allow advertisements to be inserted into loading screens and cutscenes across console and PC games. While the filing doesn't necessarily indicate imminent implementation, it reflects Microsoft's exploration of new monetization approaches for its gaming platforms, a direction that could potentially affect future titles and updates across its ecosystem.
Coverage (1)
via Gameworldobserver