via Game Developer
Barbie and Hot Wheels owner Mattel launches Mattel Game Studios
The toy company wants to develop, publish, and operate video games based on its sprawling brand portfolio.
Barbie
Released Jan 1, 1984
Barbie is an action-platformer that arrived on NES, PC, and Commodore/Amiga systems in early 1984. It represents an early effort to translate the iconic doll into interactive entertainment during the formative years of home gaming.
Recently, parent company Mattel announced the launch of Mattel Game Studios, a dedicated division focused on developing and publishing video games across its portfolio of brands. The move signals the toy manufacturer's intention to expand its presence in gaming beyond licensing arrangements, potentially positioning properties like Barbie for future interactive projects.
More in the Barbie universe
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via Game Developer