Pokémon Sleep

Pokémon Sleep is a sleep-tracking app that gambles on the premise that monitoring your rest habits could be rewarding. Since launching in July 2023, the game has become a significant earner for The Pokémon Company, crossing $230 million in revenue over its first three years.

The app recently marked its third anniversary with multiple celebratory events running simultaneously. The milestone was accompanied by a crossover with Pokémon Horizons: The Series, introducing new creatures to the app including Captain Pikachu and Tinkatink alongside commemorative gifts. The collaboration underscores the franchise's strategy of keeping sleep-tracking engaged through consistent content tie-ins.