2 outlets - including Venturebeat and Pocketgamer - are covering this story.
All coverage
Venturebeat
· Jul 10, 11:41 UTC
PubMatic and Zynga partner to unlock premium mobile gaming inventory for buyers
PubMatic and Zynga are collaborating to give direct access to Zynga’s premium mobile gaming audiences through diversified demand pathways. The post PubMatic and Zynga partner to unlock premium mobile gaming inventory for buyers appeared fir…
Pocketgamer
· Jul 10, 09:42 UTC
PubMatic and Zynga partner to expand advertiser access to premium mobile games audiences
Mobile ad tech firm PubMatic and developer Zynga have announced a partnership to give advertisers direct access to Zynga's premium mobile gaming audiences. Both companies aim to give advertisers new buying pathways like agentic advertising,…