← All stories
News 2 sources

Ubisoft warns of risk of releasing games too late, 'when market anticipation has waned'

Covered by 2 sources · 2 articles

2 outlets - including Gamereactor UK and Game File - are covering this story.

Covered by

All coverage

Gamereactor UK Jul 13, 00:44 UTC

Ubisoft: "Releasing a game too late can hinder its success"

For a long time, there has been a lot of talk about developers and publishers releasing games before they're finished, instantly turning us players into a sort of involuntary beta testers. Now, however, Ubisoft (via Game File ) points out i…

Ubisoft warns of risk of releasing games too late, 'when market anticipation has waned'
Game File Jul 11, 15:08 UTC

Ubisoft warns of risk of releasing games too late, 'when market anticipation has waned'

Tracking the most notable changes in Ubisoft's new annual report. The company also cut a claim that micro-transactions can make games “more fun.”