Studios Should Start Planning For In-Game Ads During Development, Says EA
Covered by 2 sources · 2 articles
2 outlets - including Gameworldobserver and Tech4Gamers - are covering this story.
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EA believes that planning for in-game advertising placement should be done during the development stage
Developing console and PC games with built-in advertising in mind from the start can significantly ease future efforts, claims Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA).
Studios Should Start Planning For In-Game Ads During Development, Says EA
EA's head of advertising, Alexander Dao, stated that developing titles with ads in mind could be a huge opportunity for studios worldwide. Studios Should Start Planning For In-Game Ads During Development, Says EA is a post from Tech4Gamers…