Studios Should Start Planning For In-Game Ads During Development, Says EA

Gameworldobserver · Jul 17, 13:07 UTC

EA believes that planning for in-game advertising placement should be done during the development stage

Developing console and PC games with built-in advertising in mind from the start can significantly ease future efforts, claims Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA).

Tech4Gamers · Jul 16, 14:41 UTC

Studios Should Start Planning For In-Game Ads During Development, Says EA

EA's head of advertising, Alexander Dao, stated that developing titles with ads in mind could be a huge opportunity for studios worldwide. Studios Should Start Planning For In-Game Ads During Development, Says EA is a post from Tech4Gamers…