EA exec says in-game advertising is a "huge opportunity" for devs, especially for games like Skate

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EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game'

"It is a bit nuanced title-by-title to make sure that you’re getting it right"

'That's a Huge Opportunity' EA Exec Talks In-Game Advertisements

An EA executive discusses how video games have a great opportunity to integrate brand deals and targeted ads into their gameplay.

EA exec says in-game advertising is a "huge opportunity" for devs, especially for games like Skate

As if we haven't suffered enough

"It has to make sense for the game" - EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"

It sounds as though EA's being careful, for now, about which brands can advertise in its games.