"IP and creator partnerships will never carry a bad game": The Mobile Mavens on what makes collaborations work

Pocketgamer Jul 27, 11:40 UTC

"IP and creator partnerships will never carry a bad game": The Mobile Mavens on what makes collaborations work

Partnerships have become a defining feature in the modern games industry. From blockbuster IP crossovers and celebrity tie-ins to content creator collaborations and platform partnerships. Studios continue to look beyond their own games to a…