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How to keep a creative team inspired under pressure with Zynga's Javi Digiorgio

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An effective ad creative is a performance lever and keeping the people who make it motivated is a business problem. That was the argument from Javi Digiorgio, associate creative director at Zynga, in a session on creative resilience at Pock…

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How to keep a creative team inspired under pressure with Zynga's Javi Digiorgio
Pocketgamer 2h ago

How to keep a creative team inspired under pressure with Zynga's Javi Digiorgio

An effective ad creative is a performance lever and keeping the people who make it motivated is a business problem. That was the argument from Javi Digiorgio, associate creative director at Zynga, in a session on creative resilience at Pock…