Microsoft has stopped providing direct digital sales data to Circana, the US-based analytics firm that tracks gaming industry figures. This means Circana will shift to projecting numbers for titles across Xbox, Activision, and Bethesda rather than working from actual sales information. The move mirrors a similar decision by EA, which previously cut off its own data sharing with the firm. Since analysis houses often lack complete visibility into the industry's digital performance, relying on estimates rather than confirmed figures introduces another layer of uncertainty into the sales data that outlets and analysts use to assess market trends.
- Microsoft joining EA in withholding direct sales data from Circana reduces the firm's ability to report confirmed numbers rather than projections for major publishers and platforms.
- Circana's estimates for Xbox, Activision, and Bethesda titles will now be less grounded in actual sales figures, potentially affecting the accuracy of industry analyses that rely on their reports.
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Pure Xbox
· Aug 21, 12:00 UTC
Xbox Has Reportedly Pulled Out Of Sharing Digital Sales Data With Circana
EA said to have done the same thing. When it comes to sales reports across the games industry, some of them only provide estimated figures because analysis firms don't have all the definitive details, but Circana actually receives digital s…
Push Square
· Aug 20, 18:45 UTC
Microsoft Stops Sharing Digital Sales Data with Circana
More projected numbers moving forwards. Microsoft no longer shares digital sales data with US analytics firm Circana , meaning the company will now be forced to project numbers for games under the Xbox, Activision, and Bethesda umbrellas. C…