Sony Accused of Blocking Marvel's Wolverine Discounts in Brazil

A Brazilian retailer operating on Shopee has suspended pre-orders for Marvel's Wolverine after receiving what it describes as an external request to disable discount coupons on the platform. The Gamer Hut, a local game store, made the move public, implying pressure from outside parties to prevent customers from using savings codes. While not explicitly confirmed, the allegations point toward Sony attempting to control pricing on the game in Brazil's market, potentially to maintain recommended retail values or protect other sales channels from undercutting.

The incident highlights ongoing tension between platform holders and regional retailers over discount mechanisms. Whether Sony directly issued demands or worked through intermediaries remains unclear from available reports, but the timing around the game's pre-order phase suggests deliberate pricing strategy enforcement.