Burger King is launching a promotional partnership centered on Dragon Ball Super, rolling out a series of collectible mini figures alongside themed menu items. The toy lineup includes six characters spanning different forms and power levels: standard versions of Goku and Vegeta, Piccolo, the deity Beerus, and their Super Saiyan Blue transformations. The collaboration packages anime IP with food offerings, capitalizing on the franchise's ongoing mainstream visibility.
Fast-food tie-ins with anime properties remain a straightforward play for both brands - BK gains relevance with collector-minded consumers, while Dragon Ball gets retail shelf space and impulse purchases from kids' meals.
- Six distinct figures covering popular Dragon Ball Super characters across multiple transformation states.
- The promotion bundles toys with food purchases, a standard fast-food collectible model.
- Timing suggests continued effort to keep Dragon Ball relevant beyond the anime and gaming spaces.
All coverage
Dexerto
· Aug 21, 17:19 UTC
Dragon Ball Super x Burger King collab revealed with Goku & Vegeta Super Saiyan Blue toys
Burger King is powering up with Dragon Ball Super for a new collaboration featuring collectible toys, themed food, and plenty of Saiyan energy.
GameRant
· Aug 21, 02:36 UTC
Dragon Ball Toys Coming to Burger King
BK's Dragon Ball toy line will feature six mini figures: Base Goku, Base Vegeta, Piccolo, Beerus, Super Saiyan Blue Goku, & Super Saiyan Blue Vegeta.