Atlus is marking the Persona franchise's 30th anniversary through a collaboration with Beard Papa's US locations, running from early September through October. The partnership brings themed cream puffs alongside collectibles and merchandise to participating stores, with locations receiving special Persona-inspired decor for the duration of the event.
This represents a fairly standard anniversary tie-in for Atlus, leveraging a popular food chain to drive both brand visibility and limited-edition consumer goods - a formula the publisher has used before with various franchises. The specifics of what merchandise and collectibles are involved remain limited in available coverage.
- Persona's 30th anniversary includes a Beard Papa US crossover featuring branded food items and merchandise from September through October.
- The collaboration includes store decorations, suggesting a push for in-person foot traffic beyond just product sales.
All coverage
IGN
· Aug 24, 22:41 UTC
Persona Comes to Beard Papa's With Special 30th Anniversary Collaboration
Beard Papa’s is teaming up with Persona to celebrate the RPG series’ 30th anniversary with some special cream puffs.
GoNintendo
· Aug 24, 16:38 UTC
Beard Papa's announces Persona 30th Anniversary dessert menu
Puffs galore
Noisypixel
· Aug 24, 16:22 UTC
Persona 30th Anniversary Partners With Beard Papa in the US for Themed Cream Puffs, Merch, and Collectibles
Atlus has announced that the Persona 30th Anniversary is partnering with Beard Papa in the United States, featuring themed cream puffs, collectibles, merchandise, and decorated stores at participating locations from September 4 through Octo…