McDonald’s Halo: Campaign Evolved Skin Has Me Loathin’ It

Halo: Campaign Evolved players can now equip Master Chief with McDonald's-branded armor through a new collaboration between the fast-food chain and Xbox. The cosmetic skin is primarily red and gray with a yellow visor, and unlocking it requires earning McDonald's points. In the UK and Ireland specifically, purchasing menu items like a Big Mac contributes toward accumulating these points for the armor set.

The partnership represents another instance of gaming franchises integrating real-world brand promotions into their cosmetic systems. Rather than a direct purchase, the unlock method ties progression to McDonald's customer engagement, making it a cross-promotional initiative rather than a straightforward in-game monetization option.