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Konami Partners With Celebrity Kitty to Release Metal Gear Cat Toys at CatCon 2026

Covered by 2 sources · 2 articles

Konami is leveraging its stealth-action franchise for the pet space, announcing a collaboration with a one-eared cat named Uno to produce Metal Gear-themed cat toys. The collection debuts at CatCon 2026, marking an unusual brand extension that pairs the series' spy-thriller DNA with feline merchandise. The partnership plays on an elemental tension between the franchise's signature adversary and its new target audience.

TL;DR
  • Konami is expanding Metal Gear into collectibles and pet products rather than games, targeting the growing celebrity-pet and convention merchandise space.
  • The one-eared cat celebrity serves as the collaboration's figurehead, adding a recognized personality to drive appeal at a dedicated cat fan event.

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