Lego is introducing a dedicated line of Mario minifigure sets launching January 1st, 2027, marking a shift in how the company packages its Nintendo partnership. The eight sets will start at $14.99, making them the most accessible Mario Lego products to date. Previously, Mario appeared only in larger, more complex interactive sets, so these smaller, character-focused releases represent a meaningful change in strategy and pricing.
The first wave covers eight distinct minifigure sets, each highlighting different characters from the Mario universe. While specific character rosters haven't been detailed in available coverage, the move suggests Lego is looking to capture collectors and younger fans who want individual figures without committing to expensive, feature-heavy sets.
- Eight Mario minifigure sets launch together on January 1st, 2027 at entry price of $14.99, making them significantly cheaper than previous Mario Lego offerings.
- This represents the first time Mario characters have been available as standalone minifigure sets rather than exclusive to larger interactive builds.
- The strategy appears designed to broaden appeal across price points and collector types within the Mario Lego lineup.
All coverage
IGN
· Aug 27, 17:55 UTC
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Com
· Aug 26, 10:04 UTC
LEGO Mario Minifigure Sets Are Finally On The Way
LEGO has announced 8 Mario Minifigure sets that will all release on January 1st, 2027 starting at literally just $14.99. This is a big deal, as previously Mario sets were only available in larger, more interactive sets, with people desperat…
TheGamer
· Aug 26, 08:19 UTC
Every Mario Minifigure Set Officially Revealed By Lego
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