LEGO and The Pokémon Company are expanding their Smart Play partnership with five new sets launching in 2027. The announcement came during a demonstration at PokémonXP, though specifics on which Pokémon will be featured or the nature of the interactive mechanics remain under wraps. This marks the next phase of a collaboration that has already established LEGO's digital-integrated building sets as a growing presence in the Pokémon merchandise landscape.
The timing suggests LEGO is betting on sustained consumer interest in hybrid physical-digital play experiences. With the sets still years out, the companies are likely using the announcement to gauge enthusiasm and maintain momentum around the crossover brand.
- LEGO and Pokémon are introducing five new Smart Play sets in 2027, continuing their established collaboration.
- The reveal happened at PokémonXP, but neither the featured Pokémon nor specific gameplay details have been disclosed.
- This positions LEGO as a sustained competitor in premium Pokémon collectibles that blend physical building with digital interaction.
All coverage
GoNintendo
· Aug 30, 18:42 UTC
Pokemon Co. teases new LEGO Smart Play sets for 2027
The collab continues
NintendoSoup
· Aug 30, 09:30 UTC
More LEGO Pokemon Smart Play Sets Confirmed for 2027
The Pokemon Company and LEGO group have confirmed that more LEGO Pokemon Smart Play sets are on the way.
Vooks
· Aug 30, 08:57 UTC
More LEGO Pokémon Smart Play sets on the way in 2027
Pichu, Grookey, Charcadet and more teased.
Nintendo Life
· Aug 30, 05:30 UTC
LEGO Teases Five New Smart Play Pokémon, Arriving In 2027
Who's that Pokémon? During a Pokémon LEGO Smart Play demonstration at the second day of PokémonXP, the Lego Group announced new sets would be arriving in 2027 . Read the full article on nintendolife.com