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YouTube gaming creators "command 23% higher deal rates than Twitch"

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YouTube gaming creators "command 23% higher deal rates than Twitch"
Pocketgamer 2h ago

YouTube gaming creators "command 23% higher deal rates than Twitch"

Kyle Dulay is the co-founder of Collabstr. If you ask most gaming marketers where the creators are, the answer will probably be Twitch. It is the reflex response, and on live viewership, it's defensible. But viewership is not a rate card, a…