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Sega president says there’s been a rise in “fans who don’t play the games,” and their engagement with IPs can be even higher than that of gamers

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Sega president says there’s been a rise in “fans who don’t play the games,” and their engagement with IPs can be even higher than that of gamers
Automaton-Media 11h ago

Sega president says there’s been a rise in “fans who don’t play the games,” and their engagement with IPs can be even higher than that of gamers

The company still considers such fans "gamers," according to Utsumi.