From Zara Larsson to Spongebob Squarepants, here's how Roblox gets such cool collaborations

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From Zara Larsson to Spongebob Squarepants, here's how Roblox gets such cool collaborations

Jake Sullivan from Vector3 talks to me about the process of locking down collabs between big names like Sonic the Hedgehog and Roblox games.