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GTA 6 still needs marketing even if everyone's heard of it, Take-Two boss says: "Take awareness and turn it into excitement"

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GTA 6 still needs marketing even if everyone's heard of it, Take-Two boss says: "Take awareness and turn it into excitement"
GamesRadar+ 1h ago

GTA 6 still needs marketing even if everyone's heard of it, Take-Two boss says: "Take awareness and turn it into excitement"

Strauss Zelnick says "awareness is one thing; enthusiasm is another thing"