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Take-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awareness

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Take-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awareness
Game Developer 1h ago

Take-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awareness

Take-Two Interactive CEO Strauss Zelnick says 'we cannot convince people something that something that's bad is good.'