Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: "You always have to go out and create enthusiasm"

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Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: "You always have to go out and create enthusiasm"

Gamesindustry 1h ago

Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: "You always have to go out and create enthusiasm"

Some may argue Grand Theft Auto 6 does not require a marketing campaign, but Take-Two Interactive president Strauss Zelnick emphasised that established brands need to maintain awareness.