Activision prepares to "make the greatest Halo game ever" as it takes control of the franchise
Covered by 3 sources · 3 articles
Activision is taking over Halo development following Microsoft's Xbox Game Studios restructure, with leadership committing to both ambitious new direction and respect for the franchise's established identity. Rob Kostich, representing the publisher, emphasized the dual mandate: delivering something exceptional while preserving what resonated with the existing player base. The shift marks a significant change in stewardship for one of Xbox's cornerstone franchises.
- Activision now controls Halo as part of a broader Xbox Game Studios reorganization.
- The publisher is balancing innovation with fidelity to what made the series resonate with players.
- Leadership has publicly stated high expectations for the franchise's next chapter.
Halo's creative direction under new ownership signals potential shifts in how Xbox's flagship multiplayer shooter evolves - critical given the franchise's struggles in recent years.
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Activision says it wants to make the greatest Halo game ever
Activision has lofty ambitions for Halo...
Activision’s Goal is to “Make the Greatest Halo Game Ever,” Says President
Of course, the publisher also wants to stay true "to what made players love it in the first place," says Activision's Rob Kostich.
Activision prepares to "make the greatest Halo game ever" as it takes control of the franchise
The changes to Xbox Game Studios comes as part of a wider restructure