Valve is changing Steam's homepage discounts and events section to go the way of the algorithm to get you to look at, and buy, obviously, more games
Covered by 2 sources · 2 articles
Valve is revamping Steam's Discounts and Events section, moving away from its current hand-curated approach toward algorithm-driven recommendations starting in 2027. The shift mirrors Steam's broader push to personalize storefront visibility, meaning the games surfaced in that prominent homepage real estate will increasingly reflect individual user behavior rather than editorial or paid placement decisions. This change affects one of the few remaining Steam homepage areas where visibility wasn't already determined by algorithmic preference matching.
- Steam's Discounts and Events section will transition from curated to algorithmic in 2027, personalizing what players see based on their activity.
- The move continues Valve's strategy of algorithmic curation across the storefront, reducing manual editorial control.
- Developers and publishers lose a predictable placement opportunity where hand-selected games currently reach broad audiences.
Steam's homepage real estate is finite; algorithmic curation means visibility increasingly depends on engagement metrics rather than developer reach, shifting advantage toward established franchises and algorithmic favorites.
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PC Gamer
1h ago
The algorithm comes for Steam's Discounts and Events
Things are changing in 2027.
Rock Paper Shotgun
2h ago
Valve is changing Steam's homepage discounts and events section to go the way of the algorithm to get you to look at, and buy, obviously, more games
Go ahead and boot up Steam for me. Underneath the ad banner for whoever paid to be there for that day and the featured and recommended sections, you'll find a section titled discounts and events. As it currently stands, this section is hand…