The Miami Heat will adopt Grand Theft Auto VI's Vice City branding for a single NBA game against the Milwaukee Bucks on November 18, 2026, at the Kaseya Center. The matchup will feature custom hardwood designed to promote Rockstar's upcoming title, alongside themed merchandise. It's a cross-promotional event that ties the game's setting - based on Miami - to the city's actual professional sports landscape.
- Miami Heat transform into Vice City for one game in November 2026 as part of GTA VI marketing.
- The Kaseya Center will display custom court design, with special merchandise available during the event.
- The collaboration leverages the Heat's home city as the inspiration for the game's fictional setting.
GTA VI's long-awaited release is generating high-profile partnerships that extend its Miami setting into real-world cultural moments, signaling Rockstar's aggressive pre-launch push.
All coverage
Siliconera
· Oct 2, 15:00 UTC
Miami Heat GTA VI Vice City Night Announced
The Miami Heat and Milwaukee Brewers November 2026 game will feature a GTA VI Vice City theme with special merchandise.
GamingBolt
· Oct 2, 14:34 UTC
GTA 6 – Miami HEAT Will Play as Vice City, Complete With New Uniforms, on November 18
For one night only, the NBA team will take on the Milwaukee Bucks at the Kaseya Center on "special hardwood" to advertise Rockstar's next.
Gematsu
· Oct 2, 13:15 UTC
Miami HEAT to play as Grand Theft Auto VI’s Vice City on November 18
Professional basketball team Miami HEAT will play as Grand Theft Auto VI‘s Vice City during …