Capcom and The General insurance are partnering to recreate the iconic destructible car from Street Fighter II's bonus stage as an actual vehicle, offered as a contest prize. The giveaway includes over $25,000 in gas money alongside the car itself, capitalizing on the broader Street Fighter promotional push ahead of the upcoming film. Beyond this unusual tie-in, the franchise is being supported by themed merchandise including in-game cosmetics, collectible figurines, and branded concessions.
- The General and Capcom are giving away a real Street Fighter II bonus-stage car with $25k+ in fuel money attached.
- The promotion ties into the Street Fighter movie's marketing campaign, joining a roster of film-related collectibles and cosmetics.
Street Fighter's film adaptation is driving aggressive cross-media deals that blur the line between games, merchandise, and insurance marketing in ways that signal how major franchises monetize nostalgia.
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IGN
· Oct 9, 20:47 UTC
The Street Fighter 2 Bonus Stage Car Is Real and You Can Win It
The General is teaming up with Capcom to bring the destroyable car from Street Fighter II to life, and you have a chance to win it — along with more than $25,000 in gas money.
EventHubs
· Oct 9, 00:00 UTC
The car you beat up in that Street Fighter 2 bonus level is now real, and you can win it
The Street Fighter movie is approaching, and the hype is growing. We're getting special in-game skins, figurines and even popcorn buckets . Well, now we're getting a car.