Polyphony Digital's Gran Turismo 7 continues to defy expectations on PS5, with the developer citing sustained player engagement and strong sales as reasons the live-service racer remains viable nearly five years after launch. While Sony has struggled to establish successful live-service franchises, Gran Turismo 7 operates somewhat under the radar as one of the platform's most played first-party offerings, generating enough momentum to justify continued development and content investment.
- Gran Turismo 7 maintains unexpectedly strong sales and player retention despite its age, keeping live-service operations economically sustainable.
- The title represents a quiet win for Sony's live-service efforts, contrasting with the company's more publicized stumbles in the space.
- Sustained engagement justifies Polyphony Digital's ongoing support without requiring blockbuster-level player numbers or mainstream visibility.
A five-year-old live-service racer still worth supporting proves that longevity doesn't require constant viral trends or aggressive monetization pushes.
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