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Microsoft Expected Game Pass Would Have 77 Million Subscribers by Now but It Reportedly Only Has 30 Million, as Xbox Boss Admits the Strategy Has Failed

Covered by 4 sources · 4 articles

4 outlets - including Tech4Gamers, TheGamer and TrueAchievements and 1 more - are covering this story.

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Microsoft Expected 77 Million Game Pass Subscribers In 2026, But It Only Has 30 Million
Tech4Gamers Jul 7, 15:27 UTC

Microsoft Expected 77 Million Game Pass Subscribers In 2026, But It Only Has 30 Million

Microsoft expected Xbox Game Pass to amass 77 million subscribers by 2026, but the service has only attained around 30 million users. Microsoft Expected 77 Million Game Pass Subscribers In 2026, But It Only Has 30 Million is a post from Tec…

Xbox Game Pass Was Supposed To Have 77 Million Subscribers By Now
TheGamer Jul 7, 10:39 UTC

Xbox Game Pass Was Supposed To Have 77 Million Subscribers By Now

Legal documents confirm Xbox expected Game Pass to have hit 77 million subscribers by now. It currently has just 30 million.

Xbox Game Pass has reportedly plummeted to 30 million subscribers
TrueAchievements Jul 7, 10:03 UTC

Xbox Game Pass has reportedly plummeted to 30 million subscribers

Xbox Game Pass has reportedly lost 4 million subscribers

Microsoft Expected Game Pass Would Have 77 Million Subscribers by Now but It Reportedly Only Has 30 Million, as Xbox Boss Admits the Strategy Has Failed
IGN Jul 7, 09:37 UTC

Microsoft Expected Game Pass Would Have 77 Million Subscribers by Now but It Reportedly Only Has 30 Million, as Xbox Boss Admits the Strategy Has Failed

Xbox CEO Asha Sharma has admitted Game Pass has failed to grow as Microsoft had expected, with reports indicating it is tens of millions of subscribers short of previous targets.