The Running is a web-based game released in September 2022. Recent coverage has connected the title to Sony's broader character IP ambitions - specifically, reporting on Sony Creative Products' efforts to develop original character properties that could compete with established franchises like Hello Kitty. The coverage suggests the game may feature a stressed-out insomniac bear character as part of Sony's push into character-driven gaming and merchandising, tapping into the market for cute, recognizable designs with worldwide appeal.
via GameSpot
Following the report that said Battlefield 1's Jack Lowden is circling the role of James Bond for the next 007 movie, it’s now rumored that another actor who appeared in a video game, Jack Barton, could be in the mix as well. PageSix reported that Bond 26 director Denis Villeneuv…
via IGN
Japanese character goods, like Hello Kitty, are popular worldwide for their cute and recognizable designs. Now, Sony is entering the fray. Sony Creative Products (SCP), the division that manages the Sony Group’s character IPs, wants to develop its own characters with universal ap…
