Sony Wants to Create an Original Character IP to Rival Hello Kitty — and a Stressed-Out Insomniac Bear Is in the Running
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Dualshockers
Aug 14, 20:35 UTC
Sony Pitches Stressed Out Bear as Its Own Hello Kitty
Sleep-deprived, anxious, and relatable: Sony is trying to create its own Hello Kitty.
IGN
Aug 14, 14:04 UTC
Sony Wants to Create an Original Character IP to Rival Hello Kitty — and a Stressed-Out Insomniac Bear Is in the Running
Japanese character goods, like Hello Kitty, are popular worldwide for their cute and recognizable designs. Now, Sony is entering the fray. Sony Creative Products (SCP), the division that manages the Sony Group’s character IPs, wants to deve…