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Capcom teams with Japanese rock band MAN WITH A MISSION for an Onimusha: Way of the Sword promotional campaign

Covered by 2 sources · 2 articles

Capcom has partnered with Japanese rock band MAN WITH A MISSION to promote Onimusha: Way of the Sword through an original song titled "Issen." The track serves as the game's official promotional anthem, with a corresponding music video now available. The collaboration marks another effort by Capcom to build marketing momentum around the samurai action title through multimedia tie-ins.

TL;DR
  • MAN WITH A MISSION created "Issen" specifically as Onimusha: Way of the Sword's promotional vehicle, with accompanying video content already released.
  • The partnership leverages the band's existing fanbase to cross-promote both the game and the music to broader audiences.

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