Pokémon Sleep 2023

About

A sleep-tracking game that allows you to attract Pokémon that match your sleeping style.

What is happening now

Pokémon Sleep is a sleep-tracking mobile app that gambles that players will want to monitor their slumber and catch creatures based on their rest patterns. Since launching in July 2023, the game has become a genuine commercial success, generating over $234 million in revenue across its three-year run. The franchise has been doubling down on the app's cultural presence lately. Recent efforts include a collaboration with Pokémon Horizons: The Series bringing new creatures to the app, a special-edition Fitbit featuring Pikachu theming, and merchandising initiatives like character plushes designed after how Pokémon appear while sleeping. The company has also expanded its real-world footprint with takeovers like a Poké Ball-themed hotel in Japan and a prominent display at Las Vegas' Sphere. The game's soundtrack reached streaming platforms, further embedding it into the broader Pokémon media ecosystem.